marketing
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Global Brand Power
What if customers care less about your product than you think? Coca-Cola learned this the hard way when New Coke sparked a consumer backlash—not because the new formula tasted worse, but because people felt emotionally connected to the original brand.
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Customer Centricity
Sustainable competitive advantage is shifting from superior products to superior customer understanding. Companies that identify, retain, and grow their most valuable customers will outperform those that focus only on products and market share. Customer centricity is not about pleasing everyone; it is about investing strategically in the customers who create the greatest long-term value.
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